Created & executed compelling window display & merchandising stories outfitted to drive revenue. Click link to read display card copy for Ray-Ban's 75th anniversary.

Partnered with corporate communications to internally expand awareness of company charity. Worked as copywriter on charity website to promote externally.

Provided product development with trend forecasting & fashion-idea generation. Involved in the first stages of creating new products & commercialization to get consumers the best product & price.

After identifying market needs & developing appropriate strategies to support sales initiatives, I created design assets & copy to ensure product presentations are consistent with brand image.

Created enticive promotional copy for in-store window banners. Worked with graphic designer to find attention grabbing image that worked well with content.

We see, you see. Headed up the verbiage for re-launching the LensCrafters brand with new, young & fresh tone. Click on link to view the design process.

Worked with Prada brand managers in Italy to create design scheme for the launch of their new product. Handled receiving of samples, provided creative direction & staging of products during shoot.

California was one of the first states to "go green" with packaging (or non-packing rather). I was the voice on checkout counter place cards conveying as to why consumers wouldn't be receiving fancy bags.

Campaign manager for the official eyewear of the 2012 London Olympics, Oakley. Created event campaign assets showcasing Olympic athletes & why Oakley performs above the rest.

Understanding consumer trigger points, I conceptualized campaign images & effective marketing copy around in-store promotion for window displays.

Created verbiage & visuals for direct mailers. This one informs customers of protection plan benefits & entices their purchase for insurance.

Photo shoot stylist for Zoe Saldana during magazine placement for new digital try-on tool, Virtual Mirror. Choose product & assisted in creative direction to portray LensCrafters voice & vision. Wrote copy for magazine ad.

Conceptualized marketing theme for "Re-examine Your World." Created copy around designer approved images.

Brainstormed & launched campaign for in-store banners to promote summer fashion trend, translucent colors.

Conceptualized & created consumer-oriented, direct-response copy that showcased a new promotion on donating your old eyewear to charity, in order to treat yourself to new ones.

Designed an eye health marketing campaign to hang on wall-track-and-frame for doctor's office waiting rooms. Click link to view other all assets.