Emily Keough
{Creative Content Developer}
{E-COMM}
Quality product descriptions and site content can transform e-commerce conversion rates by 30-100%. Developing compelling and savvy copy to meet and exceed those numbers is what I do.
As brand editor and web stylist I capture the season's important fashion/cultural trends and apply them towards producing modern, innovative and inspiring online advertising. I relate my conceptual skills with the knowledge of how copy relates to art, design, graphics and typography, while strategically keeping in mind the interactive design for consumers. Whether the project is launching a website from wireframes, updating seasonal copy or effectively creating and managing the production workflow of campaigns, my end goal is to give the brand a unique, competitive advantage.
*Place your cursor over the images in the gallery to get a synopsis of the project.
*Click on the images to see more assets from that campaign.
As creator & editor-and-chief of LensCrafters web fashion department, I conceptualized CelebSightings to highlight celebrities in LensCrafters product, how to get that look & what to pair it with.
Copywriter for Oliver Peoples Hollywood Heritage campaign. Ensured consistency & appropriateness of copy style & content in conjunction with graphic design & marketing purpose.
Styled merchandise for the creation of Coach product images as well as coordinated samples through the production process. Provided styling on set, from setting product display composition to maintaining the layout.
As fashion editor-in-chief for LensCrafters, I created content for the "Fashion in Focus" landing page, keeping the audience up-to-date on current trends & providing historical insight on the style.
Copywriter for US, Canada & Puerto Rico Pearle Vision email marketing. Conceived, wrote, edited & oversaw editorial elements of headline, paragraph & informative copy around offers.
Acquired Modo Eyewear as new client. Managing the written & artistic translation of the brand strategy & marketing communication to consumers, I launched the product with copywriting that focused on its eco-friendliness.
Designed marketing theme for the first-ever partnership of Oakley & OneSight. Produced compelling copy, packaging & website landing page to introduce the limited eyewear collection.
Drove & elevated the brand voice for the second Oakley-OneSight campaign. Managed creative direction & product styling for photo shoot.
Collaborated with vendors & brand partners in designing Target page template for launch of e-comm. Performed as senior copywriter & editor to drive SEO & develop copy deck.
Styled merchandise for web photography & managed creative direction on Burberry Nude collection. Worked with photographer & merchandiser to ensure pertinent product details were shown in brand style.
Understanding the mindset of the target audience, I launched Coach's first eyewear collection with the responsibility of being the brand's look, voice & style. Passed all content to Milan, Italy for approval rounds.
Capturing the voice of the brand, I replicated the Burberry personality for their web brand experience page & hero image. I created clear, concise & compelling brand background to provide a quick synopsis on the Burberry heritage.
In charge of researching & creating seasonal copy for Target based on placement, timing & audience. Brainstormed design & content strategies to provide consumers with catchy & informative marketing copy.
Choose brand & product to spotlight monthly for the Pearle Vision website. Developed headline & paragraph copy that enticingly related to the season, trend & style. Also arranged photography of product with vendors.
Developed product descriptions highlighting exclusive frames for the 2012 Olympics. Reached out to collaborators, vendors & brand partners to create SEO content to be used in catalog and cross-channel advertisements.
Created a play-on-words for a hero advertisement that effectively showcased the Tiffany & Co. collection, Tiffany Garden. Managed the production workflow for graphic designers, photographers & brand managers.